Moderna Museet – Scandinavian Pain exhibition

Campaign (online, film and outdoor) for the Scandinavian Pain exhibition at Museum of Modern Art Malmö. The exhibition, on the theme of Scandinavian-ness, featured works by Icelandic performance artist Ragnar Kjartansson and Edward Munch. Inside the museum Kjartansson build an enormous barn, where drawings by Edvard Munch were displayed. To do the campaign, we took a Munch painting with us and headed to Kjartansson’s home in the desolate town of Sykkishólmur on Iceland. Photography by Henrik Nielsen & Andreas Omvik.

Campaign Moderna Museet
Campaign Moderna Museet2


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